Anna Göran is a Swedish illustrator and designer based in Västerås, with ties to Leksand. She has run Anna Göran Design since 2009, building a studio around illustrated homeware - primarily trays, enamel mugs, and tea towels featuring her original botanical and nature-inspired motifs. With formal training in graphic design and textile science, her practice spans illustration, product design, and commercial interior work.

The portfolio features a palette rooted in Swedish nature: botanical florals, organic plant forms, and vibrant yet grounded colour. The Flora motif - a long-running bestseller - reflects her preference for decorative botanical illustration applied to functional domestic surfaces. Work is warm and Scandinavian in character, accessible without being generic.

Trained in graphic design and illustration at Wenströmska gymnasium (Västerås) and Folkuniversitetet Uppsala, with additional textile science study at Uppsala University. Also works with stencils and hand-painting; she was responsible for stencilling and hand-painting walls and ceilings in the reconstruction of Elsa Anderson's patisserie in Norberg (2015).

Operates primarily through her own product brand. Trays are manufactured by Formpress on Öland. Her product range - trays, enamel mugs, and tea towels - is sold via her webshop. The portfolio features homeware retail and direct-to-consumer application. Has also taken on interior design commissions for independent commercial clients.

Worked at Bergstrands trykkeri (2000-2007). Founded Anna Göran Design in 2009, initially producing illustrated printed materials for weddings and providing graphic design and illustration for small businesses. In 2010 launched her webshop. Expanded into homeware products around 2011-2012 with the Flora tray (manufactured at Formpress, Öland), now a bestseller. The range has since grown to include multiple tray motifs, enamel mugs, and tea towels.

The portfolio features a botanical and nature-derived focus - organic floral compositions applied to functional homeware surfaces. The Flora design is her most commercially established pattern. Selected Instagram images indicate all-over botanical compositions in a warm, Scandinavian-inflected colour palette.