Chloë Turner is a UK-based freelance illustrator and greeting card designer creating colourful, trend-led artwork across florals, typography, characters, and surface pattern. Previously designing full-time at John Lewis, Paperchase, Moonpig, Urban Outfitters Home, Paper & Cloth, and Caroline Gardner, she now works independently with brands and retailers.




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Chloë Turner is a UK-based freelance illustrator and greeting card designer creating colourful, trend-led artwork across florals, typography, characters, and surface pattern. Previously designing full-time at John Lewis, Paperchase, Moonpig, Urban Outfitters Home, Paper & Cloth, and Caroline Gardner, she now works independently with brands and retailers. A wholesale launch at Top Drawer Spring 2027 is in active preparation.
Turner's work is characterised by playful colour, layered illustration, and strong trend awareness. Her practice spans floral repeats, typographic motifs, and character-led compositions with a warm, commercially polished finish consistent with the greeting card and gifting markets she has served. Selected Instagram images include both flat pattern work and product placement shots, suggesting a portfolio built for commercial deployment across print and licensing.
Illustration-based practice producing print-ready artwork for greeting cards, stationery, and licensed product. The aesthetic balances a hand-informed sensibility with clean digital execution suited to commercial production workflows.
Deep track record across UK retail and gifting: John Lewis, Paperchase, Moonpig, Urban Outfitters Home, Paper & Cloth, and Caroline Gardner (most recent in-house role). Now operating independently with a focus on wholesale and brand collaboration. Active Top Drawer positioning signals trade-facing ambition.
Career began with sustained in-house design roles at major UK greeting card and lifestyle brands. Following her most recent full-time position at Caroline Gardner, Turner transitioned to independent practice, building a wholesale body of work ahead of her Top Drawer debut.
Florals, typography, characters, and trend-led motifs. Selected Instagram pattern images suggest a mix of all-over repeats and illustrative compositions suited to greeting cards, gift wrap, and stationery. Placement images indicate product-ready output across card and print formats. Palette is bright and commercially accessible.













Chloë Turner is a UK-based freelance illustrator and greeting card designer creating colourful, trend-led artwork across florals, typography, characters, and surface pattern.
Style and Aesthetic Turner's work is characterised by playful colour, layered illustration, and strong trend awareness. Her practice spans floral repeats, typographic motifs, and character-led compositions with a warm, commercially polished finish consistent with the greeting card and gifting markets she has served.
Pattern Focus Florals, typography, characters, and trend-led motifs. Selected Instagram pattern images suggest a mix of all-over repeats and illustrative compositions suited to greeting cards, gift wrap, and stationery. Placement images indicate product-ready output across card and print formats.
Markets and Clients Deep track record across UK retail and gifting: John Lewis, Paperchase, Moonpig, Urban Outfitters Home, Paper & Cloth, and Caroline Gardner (most recent in-house role). Now operating independently with a focus on wholesale and brand collaboration.
Techniques and Tools Illustration-based practice producing print-ready artwork for greeting cards, stationery, and licensed product. The aesthetic balances a hand-informed sensibility with clean digital execution suited to commercial production workflows.
Use the contact links on this profile to reach Chloe Turner directly about your brief, timeline and budget.
Career Path Career began with sustained in-house design roles at major UK greeting card and lifestyle brands. Following her most recent full-time position at Caroline Gardner, Turner transitioned to independent practice, building a wholesale body of work ahead of her Top Drawer debut.
Chloe Turner is a Surface Pattern Designer. Browse their portfolio and contact them for projects.