Suki McMaster is a Melbourne-based Australian illustrator and designer operating under her own name as both a product brand and creative practice. She has grown from a South Melbourne Market stall to over 40 stockists worldwide, with an e-commerce store and a product range spanning baby, children's, home, and stationery categories.

McMaster's work is characterised by joyful, hand-drawn illustration with strong appeal to the gift, children's, and home markets. Her signature subjects include Australian native wildlife - koalas, platypuses, quokkas, black cockatoos, Major Mitchell cockatoos - rendered with warmth and commercial clarity. The portfolio features bold outlines, lively colour, and character-led illustration adapted across product categories. She also works with Japanese cultural motifs, including a Lucky Cat and Koala crossover series.

McMaster is a hand-drawn illustrator whose designs are adapted for product application across a wide format range. She operates her own Shopify e-commerce store, attends trade fairs, and manages a wholesale network - indicating familiarity with product development, factory sampling, and buyer relationships alongside her illustration practice.

McMaster's products span baby and children (bamboo swaddles, onesies, melamine dinner sets, bibs), home decor (art prints, ceramic mugs, tote bags, insulated water bottles), stationery (calendars, greeting cards, sticker sheets), and gifts. Her wholesale network includes international stockists - a Tokyo retailer has been documented. She has attended trade fairs to develop buyer relationships. The portfolio features application to apparel, homeware, and children's product contexts.

McMaster frames her creative practice as growing from a personal healing journey. She grew up in Hong Kong before building her illustration business in Melbourne, initially through the South Melbourne Market before expanding to a multi-category product range with international distribution.

The portfolio features illustrated Australian wildlife and botanical motifs - characters and nature subjects designed for placement on product surfaces. Selected placement images indicate application to apparel, homeware, and children's products including swaddles and onesies.

South Melbourne Market (stall)