Ulrika Jarl is a Swedish-born illustrator and surface pattern designer based in Brighton, UK. Her practice spans surface pattern licensing, giclée print sales, homeware products, and public art commissions.








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Ulrika Jarl is a Swedish-born illustrator and surface pattern designer based in Brighton, UK. Her practice spans surface pattern licensing, giclée print sales, homeware products, and public art commissions. Licensed clients include Liberty of London and Habitat; wallpaper designs are available through wallpassion.com. She sells lampshades, mugs, and prints directly through her website.
Jarl's work is consistently described as strong, bold, and vibrant, taking inspiration from the natural environment. Selected Instagram images confirm this - confident colour, clear botanical and zoological forms, and detailed motifs rendered with a distinctly Scandi graphic sensibility. Her visual language scales effectively from small illustration to large-scale public murals. The style sits at the intersection of naturalistic subject matter and bold graphic clarity.
Works in ink and digital media. Participates in The 100 Day Project, documented using Daler Rowney inks - Prussian blue, sap green, orange - as quick expressive linework feeding into more resolved pattern work. Designs scale across materials and mediums, from wallpaper and fabric to ceramics and giclée print. Selected placements suggest application across home textiles and interior decorative objects.
Licensed to Liberty of London and Habitat. Additional clients include Summer Gray Amsterdam, TJX Companies, Sofitel Hotel, and Brighton Gin. Wallpaper available through wallpassion.com (top-selling designs: Annie, Meadow Saxifrage, Summer Meadow). Works across both commercial licensing and direct-to-consumer homeware. Available for public art commissions worldwide.
Swedish-born, Jarl lives and works in Brighton, UK. Her practice spans illustration, surface pattern licensing, and public mural work - described as ranging from "small illustrations to large murals in public spaces." Work has been replicated and sold globally. She takes on commissions and is open to collaborations.
Botanical and zoological motifs form the core of her pattern vocabulary - fish, birds, florals, botanical leaf forms, and underwater life appear across selected images and product titles. Collections include Jungle Dove, Fantastical Botanical, and Underwater Love. Scandi influence is evident in graphic clarity and colour relationships. Work translates across wallpaper, textiles, and decorative homeware at scale.
Wallpaper via wallpassion.com













Ulrika Jarl is a Swedish-born illustrator and surface pattern designer based in Brighton, UK. Her practice spans surface pattern licensing, giclée print sales, homeware products, and public art commissions. com. She sells lampshades, mugs, and prints directly through her website.
Style and Aesthetic Jarl's work is consistently described as strong, bold, and vibrant, taking inspiration from the natural environment. Selected Instagram images confirm this - confident colour, clear botanical and zoological forms, and detailed motifs rendered with a distinctly Scandi graphic sensibility.
Pattern Focus Botanical and zoological motifs form the core of her pattern vocabulary - fish, birds, florals, botanical leaf forms, and underwater life appear across selected images and product titles. Collections include Jungle Dove, Fantastical Botanical, and Underwater Love.
Markets and Clients Licensed to Liberty of London and Habitat. Additional clients include Summer Gray Amsterdam, TJX Companies, Sofitel Hotel, and Brighton Gin. com (top-selling designs: Annie, Meadow Saxifrage, Summer Meadow). Works across both commercial licensing and direct-to-consumer homeware.
Techniques and Tools Works in ink and digital media. Participates in The 100 Day Project, documented using Daler Rowney inks - Prussian blue, sap green, orange - as quick expressive linework feeding into more resolved pattern work.
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Career Path Swedish-born, Jarl lives and works in Brighton, UK. " Work has been replicated and sold globally. She takes on commissions and is open to collaborations.
Ulrika Jarl is a Surface Pattern Designer. Browse their portfolio and contact them for projects.