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FIGS is an American clothing company based in Santa Monica, California that sells scrubs and related apparel exclusively for healthcare professionals, operating entirely through direct-to-consumer e-commerce. Founded in 2013 by Heather Hasson and Trina Spear - who serve as co-CEOs - FIGS disrupted a $60 billion medical apparel market by applying fashion-forward design principles (fit, colour, material performance) to a category previously dominated by commodity product. Revenue reached $263 million in 2020 with profits approaching $50 million. The company listed on the NYSE in May 2021.
FIGS applies athletic and athleisure design principles to medical uniform apparel: fitted silhouette, technical material performance (antimicrobial, four-way stretch, functional pockets), and an expanded colourway palette. The brand treats the healthcare professional as a consumer with aesthetic preferences, not just functional requirements - mirroring the Lululemon positioning for yoga wear. No printed pattern design direction is documented in the source material; design focus is on fit, material, and colour.
Hasson and Spear co-founded FIGS in Los Angeles in 2013, having identified that while brands such as Lululemon, Under Armour, and Nike designed performance apparel for athletes, no comparable brand was producing fitted, functional uniforms for healthcare professionals. Early product was sold directly to hospital staff from parking lots, gathering real-world feedback. The company was bootstrapped from personal savings before raising a $2 million seed round (2013) and $3 million more in 2014-15. In 2016, Campfire - a Lululemon-backed venture capital fund - led a $5 million Series A.
In 2017, Legendary Pictures founder Thomas Tull invested $65 million and became majority owner. Will Smith and former Lululemon CEO Christine Day were among additional investors. By 2018, total funding reached $75 million. The company grew at 9,948% over three years, recognised as one of the fastest-growing US companies by Inc. magazine in 2018.
On May 27, 2021, FIGS became the first company led by two female cofounders to trade on the New York Stock Exchange.
FIGS operates exclusively as a direct-to-consumer e-commerce brand; all sales are through the company's own website (wearfigs.com). Warehouse operations are in City of Industry, California. A pop-up shop in Los Angeles (2019) was the only documented physical retail presence. No wholesale accounts, licensing deals, or retail partnerships are documented in the source material.
FIGS operates in medical apparel, positioning it as a lifestyle and professional category. The addressable market is described (FashionUnited, 2019) as $60 billion in global medical apparel. The brand's positioning explicitly benchmarks against Lululemon: fashion-forward premium product disrupting a commodity uniform market through DTC distribution, brand storytelling, and material innovation. The Wall Street Journal (2018) described it as "the Warby Parker of scrubs." Revenue doubled to $263 million in 2020, partly driven by COVID-19 demand. International expansion reached Australia and the United Kingdom.
FIGS' relevance to surface pattern design is primarily through colour strategy and fashion-forward product design applied to uniform apparel, rather than through traditional printed surface pattern.
The company's founding proposition explicitly repositioned scrubs as designed lifestyle product analogous to athletic and performance wear. Where conventional medical scrubs defaulted to institutional palettes, FIGS introduced an expanded colourway offer alongside improvements in fit and material performance. A neon pink colourway is referenced in a 2020 marketing context - indicative of a colour-forward approach to a category that had previously suppressed expressive design choices.
As a brand benchmarked against Lululemon and Nike - both significant users of surface pattern and graphic design across performance apparel - FIGS operates in the cultural space where sportswear aesthetics and medical apparel increasingly overlap.
FIGS is an American clothing company based in Santa Monica, California that sells scrubs and related apparel exclusively for healthcare professionals, operating entirely through direct-to-consumer e-commerce.
FIGS' relevance to surface pattern design is primarily through colour strategy and fashion-forward product design applied to uniform apparel, rather than through traditional printed surface pattern.
FIGS operates in medical apparel, positioning it as a lifestyle and professional category. The addressable market is described (FashionUnited, 2019) as $60 billion in global medical apparel.
com). Warehouse operations are in City of Industry, California. A pop-up shop in Los Angeles (2019) was the only documented physical retail presence. No wholesale accounts, licensing deals, or retail partnerships are documented in the source material.
Hasson and Spear co-founded FIGS in Los Angeles in 2013, having identified that while brands such as Lululemon, Under Armour, and Nike designed performance apparel for athletes, no comparable brand was producing fitted, functional uniforms for healthcare professionals.
United States