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Explore the worlds leading brands, studios & manufacturers that commission, license & produce surface pattern design across fashion, homeware, stationery & more.
ONLY was established in 1995 as part of the Bestseller Group, headquartered in Denmark. Founded on a denim proposition - "amazing fits, affordable styles, and simply great denim" - ONLY evolved into a full Brand House with a womenswear, menswear, and childrenswear offer across retail, wholesale, and online channels. As of the source date, ONLY is sold in more than 4,500 stores in 70 countries.
ONLY's stated design philosophy is "fashion as a form of self-expression," expressed across demographic segments through the sub-brand structure. The denim foundation gives the brand a strong surface language in wash and finish. The sub-brand model allows differentiated design direction across price points and markets.
ONLY. Established 1995, Denmark. Owner: Bestseller Group. Website: only.com. Instagram: @only_official. Facebook documented in YAML. About, contact, accessibility URLs documented in YAML. Sub-brands: JDY (formerly Jacqueline de Yong; affordable trend-led fashion for young women), ONLY CARMAKOMA (plus-size curvy fashion, sizes 42-54), ONLY MATERNITY (maternity fashion), KIDS ONLY (children's denim and fashion), ONLY PLAY (breathable/seamless sportswear and activewear), ONLY & SONS (menswear denim and casualwear; established 2013; website: onlyandsons.com). Retail categories documented in YAML: clothing, tops, bottoms, dresses and jumpsuits, coats and jackets, accessories.
Core ONLY: womenswear - clothing, tops, bottoms, dresses and jumpsuits, coats and jackets, accessories. Sub-brands:
Distribution: 4,500+ stores in 70 countries; online store (only.com); wholesale. Part of the Bestseller Group alongside Jack & Jones, Vero Moda, and Selected.
ONLY is positioned as an affordable international fashion brand for women, built on a denim foundation and distributed across mass-market retail, wholesale, and online channels in 70+ countries. In Europe it is one of the leading denim brands. The Brand House model covers adjacent market segments through sub-brands: JDY extends to affordable fast fashion; ONLY CARMAKOMA addresses plus-size womenswear; ONLY PLAY addresses the activewear market; ONLY & SONS (established 2013) addresses affordable menswear denim.
ONLY's SPD relevance centres on denim surface design and seasonal fashion print direction across a high-volume international distribution model:
ONLY was established in 1995 as part of the Bestseller Group, headquartered in Denmark. Founded on a denim proposition - "amazing fits, affordable styles, and simply great denim" - ONLY evolved into a full Brand House with a womenswear, menswear, and childrenswear offer across retail, wholesale, and online channels.
ONLY's SPD relevance centres on denim surface design and seasonal fashion print direction across a high-volume international distribution model: Denim surface design: ONLY's founding and defining product category - wash, distress, overdye, embroidery, and surface treatment of denim are surface design practices.
Core ONLY: womenswear - clothing, tops, bottoms, dresses and jumpsuits, coats and jackets, accessories.
ONLY is positioned as an affordable international fashion brand for women, built on a denim foundation and distributed across mass-market retail, wholesale, and online channels in 70+ countries. In Europe it is one of the leading denim brands.
com); wholesale. Part of the Bestseller Group alongside Jack & Jones, Vero Moda, and Selected.
ONLY. Established 1995, Denmark. Owner: Bestseller Group. com. Instagram: @only_official. Facebook documented in YAML. About, contact, accessibility URLs documented in YAML. com). Retail categories documented in YAML: clothing, tops, bottoms, dresses and jumpsuits, coats and jackets, accessories.
Denmark
