Sandro Andy S.A.S., commonly known as Sandro Paris, was founded in 1984 by Évelyne Chetrite in Paris as a premium contemporary brand positioned between luxury and mass market. The founder's stated philosophy is "casual but always chic" and "sophisticated but cool." The brand began as womenswear and was exclusively wholesale until 2007, when it began opening stand-alone retail boutiques in Europe. Ilan Chetrite (son of the founder) joined the company and launched Sandro Homme in 2008, described by W magazine as "masculine but not at all macho" and "timeless but with a bit of edge." Isabelle Allouch, a former Balenciaga executive, was named CEO in 2019. In 2021, Sandro launched a second-hand resale offer in France, subsequently expanding to Germany, the Netherlands, and Spain. YAML parent_company "smcp-group" is correct. YAML location "France" is correct. YAML market_categories "Running" is incorrect for a contemporary ready-to-wear brand; YAML preserved as found.
Sandro's design identity is built on Évelyne Chetrite's "casual but always chic" philosophy - a contemporary Parisian aesthetic that blends feminine sophistication with accessible styling. Sandro Homme (from 2008, Ilan Chetrite) applies the same ethos to menswear: "timeless but with a bit of edge." The brand does not position itself through avant-garde or directional design; it operates as a reliable, commercially consistent contemporary French brand, with seasonal print and surface direction serving the "French girl" accessible luxury customer.
